SEARCH ENGINE OPTIMISATION
The Search Engines
 The
big three Search Engine companies, Google, Yahoo and Windows Live (MSN) handle the
majority of Search Engine traffic.
Google and Yahoo! Search are the dominant Search Engines. The following Table compares
the popularity of the top Search Engines during December 2007 (Source: comScore).
|
Search Engine |
Share |
|
Google |
58.4% |
|
Yahoo! |
22.9% |
|
Microsoft Sites |
9.8% |
|
Time Warner Network |
4.6% |
|
Ask Network |
4.3% |
Getting Indexed
A Bot is a program that runs continuously, and automates Web searching. Bots are
also called spiders and crawlers. They explore the World Wide Web by retrieving
Web pages and following all the hyperlinks. They then generate Indexes that are
accessed by the Search Engines. The Bots will eventually find and index all Website
Pages. See the next page on Directory Listings on how to speed things up.
The big three have many other search engines as affiliates, so you will be also
listed on more than 25 of the largest search engines.
There are two types of listings: Free and Paid. It is getting harder and harder
to distinguish between the two. Paid listings are normally at the very top, or on
the right hand side of a search page. Up to 85% of searchers ignore Paid listings
Spidering Websites
The frequency that Googlebot spiders a Website is closely related to how often the
Website is updated. The more frequent the Website is updated, the more frequent
the spidering.
The time taken for a Googlebot spidering after a Website update is also related
to the frequency that the Website is updated. It is usually half the time taken
between Website updates.
Checking on a Website's Listing
To find out if a Website has been indexed or what the
listing looks like, enter the Website's URL (i.e. nev.romtech.com.au)
Then Click on a Search Engine
A listing example
Neville Silverman: Programming Skills: Visual
Basic, Access and SQL Server Database, Website Design
Visual Basic Programming, Access and SQL Server Database development, Microsoft
Office automation, Website design and Search Engine Optimisation
nev.romtech.com.au/Skills-Summary.aspx - 36k - Cached
- More from this site
As Google handles most of the searches, the pages that follow refer mainly to Google.
Focus on improving your rankings in Google. This will yield the best results.
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