SEARCH ENGINE OPTIMISATION
Internet marketing
 The Internet is the fastest growing means
of marketing today, and can be one of the most effective of marketing tools. Advertising
via a Website is exponentially less expensive then traditional methods. These days
a Website is virtually a necessity for the small business.
Internet marketing is now a priority for businesses. A company's Website will often
be looked at before business is completed. It has a powerful impact on the confidence
of a potential customer. Good design, well-written copy, helpful product and contact
information – increase trust in the company.
More than 80% of Internet users use Search Engines to find the products or services
they want to buy
Search Engine Optimisation
Having a Website is of little value, if it cannot be found amongst the millions
of competing Websites. About 85% of Website traffic comes through Search Engines.
And if the Website is not on the first 2 pages, most people will not find it.
Search Engine Optimisation (SEO) will increase the number of visitors to a Website
from the Search Engines. SEO uses researched copywriting and optimal coding of the
Web pages, to ensure selection. The objective is to get on the first page in the
Search Engine Results Pages (SERPs), as well as increase page conversion rates.
Many businesses make the assumption that once their Website goes live, visitors
will arrive in droves. Unfortunately, most Websites are not created with SEO in
mind. Nor do they realise the amount of work needed to generate traffic from the
search engines. There is no magic formula to success - just plain hard work.
SEO Strategies
A good Search Engine Optimisation strategy includes:
- Targeted Keyword research
- Search Engine friendly Website design
- Visitor friendly navigation and content
- Good Website response times
- Copywriting based on Keyword phrases
- Tracking the Website activity
Having a good Search Engine placement is only the first objective. The good ranking
must also result in increased Website traffic. And the more targeted the traffic,
the more sales conversions will result.
There are no fixed rules for Website Optimization. The Search Engines are constantly
changing their Search algorithms. What follows is my view of what seems to work.
If you have better information, let me know!
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