SEARCH ENGINE OPTIMISATION
Keyword Density
The Keyword Density is the ratio of the number of occurrences of a Targeted Keyword
or Keyword Phrase to the total number of words in a Web page. It is a critical issue
for Search Engine ranking – the more often the keyword or phrase appears in
a page, the higher its Search Engine ranking.
The Keyword Density of a Keyword should be about 2% to 3% for the best results.
A phrase repeated too frequently will be treated by the Search Engines as SPAM.
If the Web page reads well to a visitor, the Search Engine will not treat the page
as SPAM.
Home Page analysis
Here is an analysis from my Website optimisation package, showing the Keyword Density
extracted from my Home page:-
|
Word/Phrase
|
Count
|
Keyword Density |
|
visual
|
14 |
3.4 |
|
software
|
12
|
2.9 |
|
database |
11 |
2.7 |
|
basic
|
8 |
1.9 |
|
microsoft |
7 |
1.7 |
|
asp.net |
7 |
1.7 |
|
website |
6 |
1.4 |
|
programming |
6 |
1.4 |
|
introduction |
5 |
1.2
|
|
microsoft access |
5 |
1.2 |
|
sql server |
5 |
1.2 |
|
visual basic programmer |
4 |
1.0 |
|
microsoft office |
3 |
0.7 |
|
websites |
3 |
0.7 |
As can be seen in the analysis, there is a concentration of Keywords relating to
"Visual Basic Programming" in the Home page. For a search done using the targeted
words, there will be a good chance that my Home page will have a high ranking.
If the resulting ranking is not good, then successive rewrites will be needed to
increase the Keyword Density of the targeted phrases.
|